Helium 10 Starter Plan 2026: Pricing, Features & Review

The Helium 10 Starter plan was an entry-level plan for new Amazon sellers, previously priced at $39 per month. The plan is no longer available for new subscriptions.

Helium 10 Starter Plan: All You Need To Know In 2026

The Helium 10 Starter plan was an entry-level subscription designed for new Amazon FBA sellers who wanted essential seller tools at a more affordable price.

However, Helium 10 no longer offers the Starter plan to new subscribers. The Platinum plan now serves as its lowest-priced paid option. Beginners who want to explore the platform before paying can start with the limited Free plan.

What Replaced The Helium 10 Starter Plan?

The Helium 10 Platinum plan is now the platform’s most affordable paid subscription for new and growing Amazon sellers. It costs $129 per month with monthly billing or $99 per month with annual billing. Choosing the annual option brings your total to $1,188 and saves $360 over 12 months compared with monthly payments.

Platinum gives you access to product research, keyword research, basic performance tracking, limited profit reporting, Amazon FBA training, Amazon Ads Academy, and TikTok Shop Academy.

If you want to explore the platform before committing to a paid subscription, start with the Free plan. You can upgrade to Platinum when you need more tools and higher usage limits.

How To Get The Helium 10 Platinum Plan?

Since the Starter plan is no longer available, new sellers can choose Platinum as Helium 10’s entry-level paid plan. Follow these steps to subscribe:

Step 1: Visit the Helium 10 website and open the pricing page.

Step 2: Select the Platinum Plan and choose between monthly or annual billing.

Step 3: Create your Helium 10 account or sign in if you already have one.

Step 4: Enter your payment details, review your subscription, and complete the purchase.

Once your payment is confirmed, you can access the tools and features included with your Platinum subscription.

What’s Included In The Helium 10 Platinum Plan?

The Helium 10 Platinum Plan combines essential seller tools and training resources to help you research products, improve keyword strategies, and track your Amazon business.

• Product Research: Explore the Amazon marketplace and identify products with sales potential.
• Keyword Research: Find relevant search terms to improve product listings and reach potential buyers.
• Performance Tracking: Check key business metrics and monitor your overall Amazon performance.
• Profit Reporting: Access basic profit insights to understand how your business is performing.
• Amazon FBA Training: Learn how to start, operate, and manage an Amazon FBA business.
• Amazon Ads Academy: Build your advertising knowledge with training on Amazon Ads.
• TikTok Shop Academy: Explore strategies for promoting and selling products through TikTok Shop.

What’s Not Included In The Helium 10 Platinum Plan?

Platinum covers the main seller tools, but some advanced AI, advertising, and operational features are reserved for Diamond and higher plans.

• Helium AI Agent: Advanced AI assistance for keywords, listings, ads, and operations is included with Diamond.
• Helium 10 MCP: Diamond includes up to 1,000 MCP calls for connecting Helium 10 data with supported AI tools.
• Advanced Ad Management: Rules-based ad automation, dayparting, and manual bid and budget controls come with Diamond.
• Full Profit & Loss Reporting: Platinum provides limited profit reporting, while Diamond offers more detailed P&L visibility.
• Inventory Management: More advanced inventory management tools are available with Diamond.
• Managed Refund Service: This service is included with Diamond rather than Platinum.
• Advanced Seller Training: Monthly workshops, Q&A sessions, and expert webinars are available with the Diamond Plan.

Is The Helium 10 Platinum Plan Cost-Effective?

The Helium 10 Platinum plan can be a cost-effective option for new and growing Amazon sellers who need product research, keyword research, performance tracking, and seller training in one subscription.

Platinum costs $129 per month, or $99 per month with annual billing. Sellers who need more advanced AI, advertising, inventory, and reporting features can consider the Diamond Plan, which costs $359 per month or $279 per month when billed annually.

How To Save On The Helium 10 Platinum Plan?

Choose annual billing for the Helium 10 Platinum plan to reduce the price from $129/month to $99/month, saving $360 per year compared with monthly billing.

You can also check available 20% off Helium 10 coupon code and seasonal promotions for additional savings on eligible subscriptions.

Who Should Choose The Helium 10 Platinum Plan?

The Helium 10 Platinum plan is best suited for:

• New Amazon Sellers: Sellers who need product and keyword research tools to find opportunities and start building their business.
• Growing Sellers: Sellers who want basic performance tracking and profit reporting as their Amazon business grows.
• Sellers Who Want Training: Platinum includes Amazon FBA training, Amazon Ads Academy, and TikTok Shop Academy for learning different parts of online selling.

For sellers who need AI tools, ad automation, inventory management, and advanced profit reporting, the Diamond Plan may be a better fit.our Amazon FBA journey, the Helium 10 Starter Plan offers tools that support your next steps.

Conclusion: What Should You Choose Instead of the Helium 10 Starter Plan?

The Helium 10 Starter plan is no longer available for new subscriptions. New sellers looking for a paid option can now choose the Platinum plan, which includes product and keyword research, basic performance tracking, profit reporting, and seller training.

If you are not ready for a paid subscription, you can start with the Helium 10 Free plan to explore selected tools.

For growing brands that need AI tools, ad automation, inventory management, and more detailed reporting, Diamond offers a broader feature set than Platinum.

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