Helium 10 pricing in 2026 starts at $129/month, with plans available for individual sellers, growing brands, and larger businesses.
This article compares every Helium 10 plan, including pricing, features, free access, and refund policy, so you can choose the right subscription for your Amazon business.
How Much Does Helium 10 Cost?
Helium 10 offers different pricing plans for every seller and budget.
Here’s a look at the Helium 10 pricing plans.
| Helium 10 Plan | Monthly Price | Annual Billing Price | Best For |
|---|---|---|---|
| Free | $0 | $0 | Testing limited Helium 10 tools |
| Platinum | $129/month | $99/month | Sellers running and growing an Amazon business |
| Diamond | $359/month | $279/month | Brands generating $100K–$10M in yearly sales |
| Enterprise | Custom | Starts at $1,499/month, billed annually | Brands generating more than $10M in yearly sales |
Choose annual billing to lower your Helium 10 subscription cost compared to paying month to month.
Now, let’s explore what each Helium 10 plan includes.
1. Platinum Plan
The Helium 10 Platinum plan is the entry-level paid option for sellers who need the main tools to run their Amazon business. It costs $129/month, or $99/month when billed annually.
Students can also check the Helium 10 student discount for available savings on eligible subscriptions.
The Platinum plan focuses on the basics of product research, keyword research, performance tracking, profit reporting, and seller education.
| Feature | What You Get |
|---|---|
| Product Research | Research products and identify potential selling opportunities. |
| Keyword Research | Find relevant keywords for product research and Amazon listings. |
| Performance Tracking | Basic tools for monitoring your business performance. |
| Profit Reporting | Limited profit reporting to keep track of business results. |
| Amazon FBA Training | Training resources covering Amazon FBA selling. |
| Amazon Ads Academy | Educational content for learning Amazon advertising. |
| TikTok Shop Academy | Training for sellers interested in selling through TikTok Shop. |
Who Should Use The Helium 10 Platinum Plan?
The Platinum plan is suitable for new and growing Amazon sellers who want the main Helium 10 tools for researching products, finding keywords, tracking performance, and learning how to manage their online business
2. Diamond Plan
The Helium 10 Diamond plan is built for established and growing brands that need more advanced tools to manage advertising, listings, inventory, keywords, and daily operations.
It costs $359/month, or $279/month when billed annually, saving $960 per year.
Diamond includes everything available with Platinum, plus Helium AI Agent, AI-powered tools, advertising controls, inventory management, detailed profit reporting, and additional seller training.
| Feature | What You Get |
|---|---|
| Helium AI Agent | Get keyword, listing, advertising, and operations intelligence in one AI-powered conversation. |
| AI Essentials | Includes Helium 10 MCP with up to 1,000 calls and AI Listing Builder integrated with keyword research. |
| Advertising Tools | Manage ads with rules-based automation, dayparting, and manual bid and budget controls. |
| Inventory Management | Manage inventory and handle daily seller operations from Helium 10. |
| Profit Reporting | Access profit and loss reporting to monitor business performance. |
| Managed Refund Service | Get assistance with identifying and managing eligible Amazon reimbursements. |
| Keyword Trend Analysis | Review long-term keyword trends to understand seasonality and growth opportunities. |
| Seller Training | Join monthly workshops, Q&A sessions, and expert webinars for growing brands. |
Who Should Use The Helium 10 Diamond Plan?
The Diamond plan is best suited to established Amazon sellers and brands generating around $100K to $10M in yearly sales.
It makes more sense when you need AI assistance, advertising controls, inventory tools, deeper profit reporting, and additional resources beyond the basics included with Platinum.
3. Enterprise Plan
The Helium 10 Enterprise plan is designed for large brands generating more than $10M in yearly sales. Pricing starts at $1,499/month and is billed annually.
Enterprise provides higher usage limits, dedicated support, and additional resources for larger teams managing multiple seller accounts and high-volume operations.
| Feature | What You Get |
|---|---|
| Dedicated Support | Dedicated customer success manager and custom onboarding |
| Advertising Capacity | Support for monthly ad spend ranging from $25K to $1M |
| Team Access | 10+ users and 15+ seller accounts |
| Operational Limits | Support for up to 5,000 ASINs with expanded usage limits |
| Market Intelligence | Access to market intelligence across the Americas, Europe, Asia, and the Middle East |
| Training & Guidance | Higher-touch support, including weekly sessions and 1:1 coaching |
Who Should Use The Helium 10 Enterprise Plan?
The Enterprise plan is best for large Amazon brands generating more than $10M in yearly sales that need higher usage limits, larger team access, multiple seller accounts, and dedicated guidance beyond the Diamond plan.
Can You Use Helium 10 For Free?
Yes, Helium 10 offers a free plan that gives new sellers access to its core Amazon seller tools at no cost. It’s a good way to explore the platform before upgrading to a paid subscription.
The Helium 10 free plan includes limited access to tools like Black Box, Xray, Cerebro, Magnet, Keyword Tracker, and Listing Builder. For example, Cerebro can be used twice per day, and Keyword Tracker supports up to 20 keywords.
Helium 10 also offered a 7-day Diamond plan free trial in the past, but that promotion is no longer available.
If you decide to upgrade, you can lower the subscription cost by using a Helium 10 discount code on eligible paid plans.
Can You Get A Refund On Helium 10 Plans?
Yes, Helium 10 offers a 7-day money-back guarantee on eligible paid plans. If you’re not satisfied with your subscription, you can contact Helium 10 customer support and request a refund within the first 7 days of your purchase.
After submitting your request, the support team reviews it, and approved refunds are typically processed within 4–5 business days, provided the request meets the company’s refund policy.
Which Helium 10 Plan Should You Choose?
The right Helium 10 plan depends on your business size, selling needs, and the level of tools and support you require.
The Free plan works for testing selected tools, while Platinum, Diamond, and Enterprise provide more features for sellers as their businesses grow.
Here’s a quick comparison of the current Helium 10 plans.
| Helium 10 Plan | Free | Platinum | Diamond | Enterprise |
|---|---|---|---|---|
| Monthly Price | $0 | $129/month | $359/month | Custom |
| Annual Billing Price | $0 | $99/month | $279/month | Starts at $1,499/month |
| Product Research | Limited | ✓ | ✓ | Expanded limits |
| Keyword Research | Limited | ✓ | ✓ | Expanded limits |
| Performance & Profit Tracking | Limited | Basic | Advanced | Advanced |
| Helium AI Agent | Limited/Not included | Not included | ✓ | Advanced access |
| AI Listing Builder | Limited | Not included | ✓ | Advanced access |
| Ad Management | Limited | Basic | Automation & manual controls | Supports larger ad budgets |
| Inventory Management | Limited | Limited | ✓ | Expanded limits |
| Seller Training | Limited | FBA, Ads & TikTok Shop academies | Workshops, Q&A & webinars | Weekly sessions & 1:1 coaching |
| Best For | Testing Helium 10 | New and growing sellers | Brands making $100K–$10M/year | Brands making $10M+/year |
Conclusion
Helium 10 offers pricing options for sellers at different stages, from a limited Free plan to Platinum, Diamond, and Enterprise subscriptions.
The right choice depends on the tools, usage limits, and level of support your Amazon business needs.
You can start with the Free plan to explore selected tools or choose a paid plan for broader access. Annual billing and available Helium 10 coupon codes can also help lower your subscription cost.
FAQs on Helium 10 Pricing
How Much Does Helium 10 Cost?
Helium 10 paid plans start at $129/month with monthly billing or $99/month when billed annually. Higher-tier plans cost more based on the features, usage limits, and support your business needs.
How Do You Use The Helium 10 Extension for Free?
To use the Helium 10 extension for free, you must visit the official website, download and install the Google Chrome Helium 10 extension, and add it to your Browser’s extension list to use it for free with your Helium 10 Free Trial account.
Can You Cancel Helium 10 At Any Time?
Yes, you can cancel Helium 10 at any time. There are no long-term contracts, so you’re free to stop your subscription whenever you choose.
Does Helium 10 Have a Free Trial?
Helium 10 has both free and paid versions. The paid plans range from $29 to $229 per month, depending on the package.
Can I Upgrade My Plan?
Yes, you can upgrade your plan at any time by going to the Plans section in your Helium 10 account. If you need assistance, you can send an email to support@helium10.com.
